How to turn your content into a product

Posted on Jul 26, 2012 - 9:00 AM PST

su

Susan Su saw the drawbacks to selling ad space, so instead she turned content into a product that got featured on CNBC. It was all done by creating an information product, so we invited her to teach you how to do it.

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How to retain members so your profits only go up

Posted on Jul 24, 2012 - 9:00 AM PST

fleming

Noah Fleming heard that website members usually leave after just three months, so he learned how to hold onto members long-term and helped more than 500 online marketers improve their membership retention and profits. It was all done by maximizing membership retention, so we invited him to teach you how to do it.

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How to get motivated college students to market for you

Posted on Jul 19, 2012 - 8:00 AM PST

bell

Leah Bell saw that poor marketing was preventing a college deals site from signing up users, so she built up the brand and brought in 4,600 new users in two weeks. It was all done by marketing to college students, so we invited her to teach you how to do it.

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How to do customer service right

Posted on Jul 12, 2012 - 9:00 AM PST

Hatter

Sarah Hatter realized she was providing lousy support when a customer complained about her canned answers to his questions, so she changed the way customers felt about her company and even got them to promote her products to their friends. It was all done by providing great customer support, so we invited her to teach you how to do it.

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How to create a Web TV show even if you’re not a pro

Posted on Jul 5, 2012 - 9:00 AM PST

lock

Andrew Lock suffered a setback when iTunes inexplicably deleted his account just as his business show was starting to get traction, but he kept making awesome videos and went on to gain a weekly audience of more than 110,000. It was all done by producing a web TV show, so we invited him to teach you how to do it.

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How to boost your conversion rate

Posted on Jun 29, 2012 - 9:00 AM PST

dennis

Dennis van der Heijden knew that businesses with low conversion rates are forced to spend a lot of money on leads, so he co-founded a company that helps online businesses improve conversions by as much as 20% in just a few weeks. It was all done by increasing conversions, so we invited him to teach you how to do it.

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How to get traffic and sales through Pinterest

Posted on Jun 28, 2012 - 8:00 AM PST

duncan

Melanie Duncan struggled to get consistent traffic for her personalized home décor business, so she marketed her products on Pinterest and her traffic shot through the roof. It was all done by increasing traffic and sales with Pinterest, so we invited her to teach you how to do it.

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How to avoid mistakes and increase conversions, even if you think you’re doing everything right

Posted on Jun 21, 2012 - 9:00 AM PST

dan

Dan Siroker knew that a website can make or break sales, so he used A/B testing to help the 2008 Obama campaign raise an extra $100 million in donations through its website. It was all done by increasing conversion rates, so we invited him to teach you how to do it.

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How to get the body you want so you can be more productive

Posted on Jun 14, 2012 - 9:00 AM PST

adam

Adam Gilbert knew that an unhealthy lifestyle can squash your productivity, so he helped a friend improve his diet and exercise and it gave him the stamina to work an extra two hours a day. It was all done by improving his health, so we invited him to teach you how to do it.

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How to build a profitable startup cheaply, even if you only have $100

Posted on May 31, 2012 - 9:00 AM PST

chris2

Chris Guillebeau knew most entrepreneurs don’t win million-dollar funding rounds, so he started his business for $100 and wrote a book about how other successful entrepreneurs have done the same. It was all done by building a profitable startup for $100, so we invited him to teach you how to do it.

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How to reduce refunds so money doesn’t come in the door and fly out the window

Posted on May 17, 2012 - 9:00 AM PST

Marie

Marie Forleo lost $64,000 in revenue after one-fifth of her clients asked for refunds, so she learned how to keep more customers, lowering the refund rate to 2.97% and increasing revenue three times over to $1.36 million. It was all done using customer service and marketing techniques, so we invited her to teach you how to do it.

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How to do PR on a tight budget to drive traffic to your business

Posted on May 16, 2012 - 9:58 AM PST

fayman

Stella Fayman got poor results from three different PR firms, so she decided she’d build a solid reputation on a tighter budget and got exposure on sites like Forbes, Entrepreneur, and Business Insider. It was all done using scrappy and creative PR techniques, so we invited her to teach you how to do it.

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