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Master Class:
Landing Page Conversions

Click to fast-forward:

2:30 – Tip 1: The Three Musketeers

6:30 – Your #1 focus

9:30 – Tip 2: Your biggest enemy

15:22 – A bad example

16:19 – A good exmaple

17:00 – Tip 3: People don’t like reading

25:46 – A bad example

28:50 – A good example

29:50 – Tip 4: The “Welcome to Bob’s site” syndrome

31:35 – Why headlines are so important

34:00 – How to create headlines for conversion

39:12 – A bad example

40:50 – A good example

43:35 – Tip 5: Who else bought this?

45:50 – What if you don’t have social proof?

53:05 – A bad example

56:50 – A good example

58:20 – Tip 6: Design matters

1:01:21 – How design increase sales by 21%

1:04:35 – Tip 7: Ignore all previous tips

1:08:22 – Guess which page increase signups by 60%

1:10:40 – Guess which page increased downloads by 85%

1:13:31 – How to do A/B testing

1:17:20 – Feedback on submitted pages

Session Downloads

(Right-click these links and select “save”)
[private Premium Charter|Premium Annual]
Video of the program

Audio-only from the program
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The PowerPoint used in the class

About the course leader

Paras Chopra, is the Founder of Visual Website Optimizer, an easy to use A/B testing tool featuring point-and-click test designer and WYSIWYG editor for creating variations. In addition to being dead-simple split testing software for marketers, it also dramatically shortens time to go live with your A/B tests because of the innovative tag-less” integration (not to mention it reduces your dependency on IT and web development department for uploading code snippets again and again).

Master Class Toolbox

Submitted web sites

The checklist

Landing page analyzer – See how effective your landing page is

Visual Web Site Optimizer – Try easy this A/B testing software on your site


Transcript

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