Master Class: How to get traffic from content – with Neil Patel

Neil Patel is a well-known expert on how to get traffic. But even Neil struggled in the beginning.

“It [was] my first real business,” says Neil, the co-founder Crazy Egg and KISSmetrics and the founder of Quick Sprout. “We tried to get our site ranked on Google, and we…never really got a ton of leads from the site.”

Instead, it was expensive and time-consuming to get leads. “It took us awhile really to kick it off and start generating revenue,” he says.

These days, Neil knows how to generate a ton of organic traffic. In fact, companies like TechCrunch, Yahoo!, Samsung, and Microsoft call Neil for help.

In his Mixergy course, Neil shows you how to get free traffic using content marketing. Here are three highlights from the course.

1. Become Internet-Famous


Lots of people start content marketing and focus on the wrong stuff.

They worry about things like SEO-boosting tactics or the right keywords or the perfect headline formula. “Some people even try to generate traffic by manipulating Google,” says Neil.

But the bigger problem has nothing to do with keywords and headlines. The bigger problem is that your target audience has never heard your name.

So how do you get your name out?

Raise your profile

Write guest posts on sites that share your audience.

“Even if you don’t have time to create content for yourself, go create content on other
sites or for people within the industry,” says Neil. “I used to do five guest posts a week. It’s a simple way to generate quite a bit more traffic.”

To figure out where to guest post, Neil says to use Open Site Explorer to find out which sites have the highest domain authority, the most social shares, and the most active commenters. “It shows that they’re getting engagement,” he says.

2. Get Off Your Island


When most people start a blog, they think that they can just write a few posts and magically get traffic.

But that’s not how content marketing works, says Neil.

“It doesn’t matter if you put out a masterpiece, he says. “If no one reads it, it’s not a masterpiece. You’ve actually got to get out there and spread it.”

So how do you make sure people will read it?

”Partner” with other sites

Riff off of content on popular sites, then share your content with those sites.

For instance, when Neil saw that Moz created a guide for beginner’s SEO, he created a guide for advanced SEO. “I talked about how their guide is great,” he says. “If you want to learn about beginner’s stuff, read theirs, [and my guide] is covering advanced.”

Then, he invited Moz to share his guide with their audience, which they did. “That drove a ton of traffic,” he says. In fact, the first time Neil used this technique, he got about 150,000 more readers than he got with his previous guide.

3. Paint Them a Picture


Content marketing is typically associated with blog posts. But if you only write blog posts, you won’t reach a very important segment of your audience.

“We’ve found that not everyone is a text- or numbers-based learner,” says Neil. And that’s especially true of newbies, “who are typically the largest audience in any segment,” he says.

So how do you reach people who aren’t text-based learners?

Teach with visuals

Put content into a visual format to make it easier to understand.

For instance, Neil started turning some of his text-based content into infographics, “and we started seeing a lot more traffic,” he says. “A visual format makes it much easier for anyone to understand.”

And Neil says you don’t need a big budget to make an infographic. “With 99designs, you can get one made for $250,” he says.

Tweetable Insights

“‘It doesn’t matter if you create a masterpiece. If no one sees it, it’s
not a masterpiece.’–Neil Patel” Click to Tweet

Get the rest of the course here.

Written by April Dykman.

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  • StefanaRapsondeu

    until I saw the draft which had said $6992 , I didn’t
    believe …that…my brothers friend could trully making money in their spare
    time on their computer. . there dads buddy started doing this 4 only about
    twenty two months and a short time ago repayed the loans on there cottage and
    bought a great new Acura . over here R­e­x­1­0­.­C­O­M­

  • http://www.plasticprinters.com/ Nate Johnson

    Neil is awesome. I think this might be the course that puts me over the edge and I subscribe. ; P

  • http://kajoler.com Kajoler

    Great to see painter Bob Ross – He was a true legend :)

  • http://erikvanmechelen.com/ Erik van Mechelen

    It was quite good.

  • http://www.whitestarloans.co.uk/ markharrison04

    I like Neil a lot and he is one of the few ‘gurus’ who always has something worth listening to. However (and this isn’t aimed just at Neil) all of the articles I read on how to get more traffic/visitors/hits etc are all based on internet marketing,blogging,social media,etc and what I would like to know is this, “how do you generate more traffic if you work in a boring,regulated and unexciting niche like insurance?”

  • http://jamesmartinduffy.com/ James Martin Duffy

    I always mention Kissmetrics as an example of a site who does content marketing right. I found their blog before I had heard of their service, and after finding myself back on their site enough times I finally decided to check out what they do. My startup is now one of their paying customers.

    This is going to be the interview that makes me subscribe. Unfortunately, you don’t accept bitcoin, so it’ll have to wait until I transfer money to my US bank account :P

  • Lenny

    Great insights! Neil is always ahead on traffic generation methods.