When you launch a product, getting featured on a site like TechCrunch can put you on the map.

The thing is, press coverage during a launch is kinda like this:

https://youtu.be/cGuhRsAEPDw?t=13s

A big splash…

…but then that’s it.

But what if you could launch in a way that gets the big splash AND continues to bring in users and increase conversions, long after the launch?

That’s what Alex Taub does when he launches a product, and he does it by securing partnerships.

For instance, while working at Aviary, he and his team had more than 30 partnerships for the launch.

“Because of that, we had a lot of people very interested in what we were doing, which led to a lot of users and a lot more partnerships,” says Alex, founder of SocialRank and author of Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter.

And those early partnerships also attract the bigger partners later on: Aviary was eventually acquired by Adobe.

So we brought Alex to Mixergy to tell us how he gets the right launch partners that’ll set you up for both short- and long-term success.

In the full course, you’ll discover:

  • How to choose the right partners and make contact with the decision-maker
  • The ONE STEP that can validate your product AND make your partners fall in love with it, even before you launch
  • An easy way to find out if a potential partner is really going to partner with you (instead of waiting until your launch when they’ve no-showed!)
  • The FIVE THINGS Alex gets from each partner before the launch day (miss thing #1, and it’s going to be a huge letdown for you, your partner, and their users…)
  • and much more!

One part that really stood out: How those initial partnerships bring in users and conversions long after the launch.

Here’s an excerpt on that, from the full course:

Alex: You definitely should be getting…press and stuff like that, but [partnerships] are the next step…in the sense that when you launch it with that company they are telling their users about it. And those users can potentially become your users.

It’s sort of like dropping a bomb. And then sometimes it goes and goes because…by having launch partners you sort of have this mushroom cloud effect of more sort of like, more conversation, more people being affected.

Then complement Alex’s course with these Mixergy resources on executing a successful launch: