The Quick Summary

Mixergy is where the ambitious learn from a mix of experienced mentors through interviews and courses.

Hi, I’m Andrew Warner. In my 20s, I used credit cards and ingenuity to create a $30+ mil / year (in sales) internet business with my younger brother. I created Mixergy to help ambitious people who love business as much as I do learn from a mix of experienced mentors. I do that through interviews where founders tell their stories and courses where they teach a solution to issues that can cripple founders.

The Mixergy Mission

The Mixergy Mission is to introduce you to doers and thinkers whose ideas and stories are so powerful that just hearing them will change you.

The Mixergy Mission is to give you an alternative to the “know-it-all, professional gurus.” I want to convince you that no single person knows it all. I want to show you that the best way to grow is to learn from a mix of smart people who are willing to share their expertise and experiences.

The Mixergy Mission is to infect you with a passion for business and then help you build your business.

The Mixergy Mission is to encourage YOU to have a mission, not just a startup, not just a company, but a calling.

The Mixergy Mission is to act as a counter-weight to all the “startup guys” who try to convince you that the only reason to build a business today is so you can flip it tomorrow. The world is NOT changed by people who have an eye on the exit.

The Mixergy Mission is to convince you to follow a vision so big and important that you can’t do it alone. Then I want to give you a mix of wicked-smart people who will help you achieve it.

The Mixergy Mission is too big for me to achieve alone. If what I’m describing here calls to you, jump in and join me.

The Andrew Warner Story

Andrew Warner, Founder Mixergy.com

For the first 3-4 years that I ran Mixergy, I never talked about MY story. I wanted Mixergy to be about helping YOU, not about ME. But ever since Neil Patel convinced me to talk about my businesses (and even show my financials), Mixergy took off and I connected with more people. So here goes.

Starting out in business

In my early 20s, my brother Michael and I started an internet company called Bradford & Reed. Michael is a clever developer and I’ve been a passionate salesman my whole life, so we teamed up. Our first product was an email newsletter. That business did okay, but Michael and I didn’t become entrepreneurs to just do “okay.”

So we tried a bunch of different ideas. One of them was online greeting cards. We started out creating our own cards, but we quickly realized that we didn’t have an eye for design. So we focused on what we knew best. Michael coded up a system that enabled designers to create shareable electronic greeting cards. And I went out and sold ads so we could generate revenue from those cards.

Hitting it big

Our revenue grew to over $1 million a month. I was in my mid-20s and Michael was still too young to rent a car on a business trip, but we made it. We were processing over 400,000 greeting cards per day. If you have access to traffic stats from around the year 2000, you’ll see that we were a top 25 property. (Here’s a chart showing Bradford & Reed as a #19 property in terms of traffic.)

Because we were so lean, Bradford & Reed grew beyond greeting cards into other internet businesses. It was fun. We were lucky to work with very smart people who were also our friends. The startup atmosphere of the company allowed us to keep experimenting with business ideas.

Selling out

In 2003, I was burned out. I used to think that only wimps took breaks, so I foolishly worked nonstop until I couldn’t keep going. Michael and I sold the business’s properties. When I worked on Bradford & Reed, if anyone asked me, “what’s your exit strategy?” I proudly said, “death.” I wanted to be like my heroes in business, people like Sam Walton, Malcolm Forbes, and Warren Buffett who spent their whole lives building 1 company. But I didn’t have any more to give. So I had to move on.

Taking a break

In 2003, I gave away all my “stuff” and lived a simple life. After spending my 20s worrying — about salaries, whether the office was locked at night, what would happen if a server died just as our traffic spiked, etc — I wanted time without responsibilities or obligations.

I spent my days cycling. I devoured books. I read the Wall Street Journal cover-to-cover. (May not sound like fun to some people, but for me that was heaven.) And I traveled. Nothing extravagant, but it wasn’t. I kept it simple.

The Mixergy Story

Mixergy Funding Forum

Starting Mixergy

In 2004, I got started on one of my dreams: to be like the mentors who infected me with a passion for business and taught me how to build my company. I started speaking at colleges and even scheduled one-on-sessions with people who wanted my help. It was all very small, slow and not very fulfilling.

Then, I read about this underdog who was running for president. His name was Howard Dean, and even though he was a nobody he was suddenly growing a movement. I thought the key to his success was his local meetups. So I figured I’d copy his idea and use meetups to help businesspeople. I called my events “Mixergy,” a combination of the words “mixer” and “energy.”

Mixergy fails

From the start, the events were a hit, but then I got distracted. I became obsessed with building an online invitation to manage the events. I spend thousands of dollars to develop the right invitation. Then tens of thousands. Then, before I knew it, I was spending hundreds of thousands of dollars. It was all my own — hard earned — money. And it was all spent on a system that wasn’t part of my main mission.

So I admitted failure and re-focused on the events.

Mixergy is reborn

Then I discovered interviewing. Smart people were coming to my events and I wanted the rest of the world to meet them and learn from them. So I did interviews and posted them online. I found that I loved learning and asking questions. And I kept getting emails from people who loved the interviews and told me what they learned helped their businesses.

Mixergy gets traction

Neil Patel, who I met when he spoke at a Mixergy event, kept pushing me to talk about my Bradford & Reed experiences. I thought he was trying to make me into one those get-rich-quick gurus, so I refused. But Neil is a smart guy, and he convinced me that people had a natural curiosity about who I was and why I was doing this work. He kept assuring me that talking about my track-record would help my mission at Mixergy because it would add to my credibility.

Neil was right. Once I did this post and showed my financials, Mixergy took off.

What Mixergy is today

Today Mixergy is a place where successful people teach ambitious upstarts.

The people who speak on this web site are businesspeople who take some time out of their schedules to help teach others what they learned from their own experiences. They are people like Jimmy Wales who taught us how he got the world to help him make Wikipedia into a world-changing site. And people like Gregg Spiridellis who told us how it felt to watch his company, JibJab, get reduced to almost nothing, and taught us how he turned his business around.

What’s your input?

Not only are more people watching and reading my work now, but they’re guiding me and helping me make Mixergy better and more useful every day. The best example of that came from a reader named Bob Hiler, who read the words you just read and noticed that this site was slowing down more and more as it grew. Since then, he virtually rebuilt the site from the ground up and helped me build an organization around Mixergy, so it can grow without burning me out the way I did in the Bradford & Reed days.

Mixergy is improving every day because people like you are guiding this mission in ways I never would have considered. If you have any suggestions for how I can improve Mixergy, let me know.

  • http://goto0.com/ Ettore

    I love the style of your interviews. Very in depth and meaningful. I just saw the one with PG, I loved how you asked him about the beginnings of YC and how so many things popped up. It's meaningful work what you are doing. Keep it up!

  • johndineen

    Hi Andrew, just stumbled across mixergy now. What a great site. Your own story is very impressive – well done. Looking forward to learning from mixergy.

  • http://www.kouklitsa.com/ Maggie


    I've been watching this site for a little over 2 weeks and I already found a resource for my company.
    I think the forums would be a great idea , I have many questions to ask. I missed the show, I will try to view it later in the week. And the best thing about this site is you don't have to be a member to post.

  • http://twitter.com/theReviewGuy grantgrant

    from quicksprout to mixergy, I think I need to open up more on my way to success. I will share more story here.

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  • JJ

    one thing I've noticed is that there are no women featured on your first page. that tells me some people aren't mixing for some reason. i'd be more inspired if they were.

  • http://mixergy.com Andrew Warner

    I can use some help finding more successful women to interview.

    Sent from my mobile

    El Feb 27, 2010, a las 2:03 AM, “Disqus” <
    > escribió:

  • http://www.kouklitsa.com/ Maggie

    I agree I've been trying to find a place where women give feed back but I haven't found such a place. I tried the business chamber and nothing. It would be great if you can find successful women to interview , who can also provide us with useful tips.

  • buraddo

    Love the shows.. Keep going and keep talking..

    A couple of things.. Being 40 and embarking down this track.. Found this snippet of research re-assuring..


    There are so many startups making very good products, revenue and profit, but are not google, fb etc.. I mostly enjoy that you drive to hear a diversity of stories and not trying to create the winning formula.

    When you interview startups, I would really like you to add one question to the stock list. “How long did you have your original idea before you started working on it ? How long from concept to starting the enterprise?”

  • k_

    Good info. But I still have no clue what you're doing in Buenos Aires. I like Argentina and BA and you probably like it as well, but that doesn't answer the question, does it?

  • thereviewguy

    although following your blog for about 10 days now, this is first time i read your story, at a little coffee shop in my neighborhood, when sun was out, so was everyone else. For me, it's like heaven reading a good story like this, and thinking about the potential of creating something people want with dead simplicity, life couldn't be better! (apart from finding your own girl:)

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  • http://www.kouklitsa.com/ Maggie

    Hi again ,

    Is it possible you can round up European women( with start up business) where we can exchange ideas, feedback,etc ?

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  • DaanvanGool

    I found this site yesterday and, as someone who is looking to start his online business very soon, I just want to say thank you for the extremely useful content you seem to have on here. I've only seen your Seth Godin Linchpin interview so far and you seem to ask exactly the questions I'm looking to get awnsered. So in following of his advice for beginners, I thought i'd just let my gratitude known.

    Daan van Gool

  • http://www.startupi.com.br/en Diego Remus

    I was already a reader, fan and multiplier of Tim Ferriss' ideas and just today one reader (rhamses) of the blog I run (@startupi) gave me the link to Mixergy.

    I'll thank him for being such a nice reader and suggesting such a nice blog!
    It means, congratulations for your mission and the path trailled!

  • wheresmyreport

    I entered my info for a 'free startup report' but all I got was a double opt in email confirmation link so that you can send me random emails. I opted in yet I still have no 'startup report'.

  • http://www.brownbook.net/ dave ingram

    Love the shows, I listen to the downloads via Google Listen on my Android phone. I've recommended teh show to SO MANY people. Great work, keep it up.

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  • ijeshwardhillon

    Hey bro

    Man you have some pretty cool stuff on your website. I was watching Gurbaksh Chahal on Oprah's show and I was more keen to find out more about Gurbaksh's buisness and how he started off. I came across your website and got all my answers. A real good help mate:D
    I was wondering if a can get some advice from you?
    If you have the time…


  • ijeshwardhillon

    Hey man

    I was checking out your site its awsome as. I was watching Gurbaksh Chahal on Oprah today and was wanting to know more about how he started off and I came across your website. Which was a big help.
    i was wondering if i can get some advice from you?


  • http://mixergy.com Andrew Warner

    Welcome to the site.

    I sometimes do (free) 1-on-1 calls to help viewers, but I don't have time
    right now. When my schedule frees up, I'll announce it on the site.

    (I don't do paid consultations.)

  • Agata

    So, I´m from Argentina. I think your interviews are great. I know a lot of young people who would be interested in hearing and learning from these experiences but.. would not understand a word. Why not translate them into different languages? That way you´d broaden your audience and get more ideas on how to improve Mixergy.


  • http://mixergy.com Andrew Warner

    Most people in my audience know they can use google translate to translate.
    I'm going to leave it at that for now, since there are too many other things
    for me to do and I need to stay focused.

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  • mizzfit

    Impressive. I can hear the amazing in your voice. Trying to inject that into my own company now.

  • http://mixergy.com Andrew Warner

    Looking forward to seeing it.

  • http://www.braphoria.com David Beckett

    Very inspiring and motivating. I am reading as much as I can to push our business out to the world.

  • http://mixergy.com Andrew Warner

    Thanks. Hope my work here helps.

    Sent from my mobile

  • http://www.freepressrelease.org Free Press Release

    Very inspiring story Andrew. Your site is one of the ten most useful websites on the Internet. I have learned a lot from your guests. Kudos to you.

  • Kev

    Hi Andrew,
    I think you interviews are great. Would you be willing to record a segment dedicated to Mixergy? I'd like to hear about what it takes to keep the site going, Mixergy's finances, technical stuff, your web stats, etc… Thanks!

  • http://mixergy.com Andrew Warner

    I'd be open to it on a day when one of my guests doesn't show up.

    I'll have someone in the audience ask questions about how things work here.


  • ChoiOrg

    Hi Andrew,

    I love your website. My friend introduced me to this website few days ago. I am a fan of TED, lectures online, etc. I am glad to find a website that fits my interest PERFECTLY.

    As a recent college graduate, with passion for business I find this site to be a very valuable place.

    Thank you so much for the website, and I hope to return every day!

    Please let me know if you ever come to San Diego, I would love to meet you!

  • philipdupont

    I also started out with TED before I discovered Mixergy.
    Although Ted can not be compared to Mixergy. The focus on business and how to do it makes this site unique.
    The quality of the interviews is hitting an unprecedented level, unlike TED where quantity is taking over the quality.
    6 months ago I found motivation and inspiration on TED. Now I find that on Mixergy.
    Andrew Warner is my Hero. I'm still wondering what Andrew's birth name is though.
    Keep up the great work, Andrew!

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  • http://www.talabastudio.com Mark Talaba

    Hello Andrew. Thank you for admitting failure and getting back on track. :-)

    Your commentary on Job Hoppers got picked up in Innovation Daily, and that led me here. I was CEO of a software development shop that became an eCommerce integrator in 1997, and lived the life of a self-funded company competing for talent. Ouch!

    While reading your survey of misdirected and/or simply bad behavior of CEO's in startups, it occurred to me that might like to talk with Dr. Janice Presser, who (through 25+ yrs R&D) has created a completely new way to predict how a person will behave when working with others to benefit their group, overcome a challenge, or achieve a common goal. 

    In other words, you can predict who will be a great team player (and a lot of other workplace behaviors) before you hire the person.

    This is not a new 'face' on Myers-Briggs or any of the myriad other personality tests. They were designed to measure individual characteristics or traits, and they are very well documented. But personality factors do not predict how people will actually behave on a team.

    In contrast, Role-Based Assessment (RBA), was designed from the very beginning to measure 'teaming characteristics'.  It is used for hiring & promoting, works extremely well in matching people to the functional mission of their team, and is also effective in analyzing and solving team performance problems.

    Here's one of her recent writings:

    Best regards,


    P.S. I work with her, and she has excellent CEO behavior.

  • http://www.theintelligentinvestor.com James Hua

    Andrew – I was introduced to you by a buddy that's a serial entrepreneur and as I browsed through your site and read your story I got hooked. I recently started a blog (which I hope will become much more) in the way of teaching people to not only manage their personal finance buy make money and build wealth. While http://www.theintelligentinvestor.com is a long way off it's my passion to build into something great. Perhaps a place where people can learn from the best investors in the world. Cheers!

  • http://mixergy.com Andrew Warner

    Wow, thanks for the compliment.

    I'll answer your question in a private email.

  • http://mixergy.com Andrew Warner

    Looking forward to seeing how your site grows.

  • http://mixergy.com Andrew Warner


    Could you send me more info privately?


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